Industry Trend
Curtains and Window Blinds Market size valued at USD 20.8 billion in 2020 and will grow at a CAGR of 3.9% from 2021 to 2027. The growing demand for window covering solutions in the residential & commercial construction sector will provide a positive market scope.
Curtains are the most popular types of fabric panel window coverings that are usually sold in pairs. They are widely obtainable in a variety of fabrics, lengths, widths, patterns, and colors. Additionally, window blinds are window covering solutions for enhancing aesthetics of room as well as offering privacy to the user from external light, sound, and other disturbances. Blinds consist of individual, horizontal slats that can be raised, lowered, or tilted.
The increasing focus on improving the building infrastructure to offer privacy and convenient environment in the residential sector will lead to a rise in the installation of window blinds and shades products. Further, the growing demand for window curtains from hospitality, hospitals, and other commercial buildings will offer potential opportunities for market growth globally.
The increasing awareness among consumers regarding the advantages offered by advanced window blinds, such as convenience and energy efficiency, coupled with rapid growth in the construction sector across emerging economies including Brazil, Mexico, South Africa, and Argentina will stimulate the curtains and window blinds market landscape. The proliferating real estate sector in Latin America and Africa will further provide industry growth opportunities.
However, the COVID-19 outbreak is having a major impact on the building & construction industry. The demand for building décor materials is experiencing severe challenges across the globe. The pandemic has caused disruption in the overall supply chain of the market. It can be majorly attributed to decline in product consumption in the major economies including Italy, France, and Brazil, among others. This is expected to slow down the industry development and hamper the product demand.
Eyelet (grommet) curtains & drapery products will showcase significant growth in the curtains market, covering a volume share of more than 40% on account of the rising real estate sector globally. These products are easy to slide across the window rod, available in a wide product range, and economic compared to the other curtain products. The current real estate projects along with lower rate of interest on loans and comfort in loan procedures are boosting the new accommodation sales in emerging countries.
Window blinds products hold dominance in the curtains and window blinds market propelled by several advantages offered by window blinds including convenience and durability. The development of new blinds and improved acoustic properties of honeycomb blinds will enable end users to minimize energy consumption and lower carbon emission.
B2C distribution channel in the curtain and window blinds market will showcase a considerable growth rate of above 3.5% through 2027 impelled by the requirement of professional installers. The manufacturers are distributing the products through their independent specialty retailers to maintain good customer relations and focusing on services offered by manufacturers to end-users. The proliferating real estate sector in the Middle East & Africa is anticipated to fuel the segment growth.
Do-it-yourself (DIY) is likely to witness the highest growth rate till 2027
The window curtain industry is dominated by DIY end users. The easy availability of window curtain products coupled with easy installation procedures will drive the segment growth. Several manufacturers have specialized distribution channels to cater to the needs of the curtains market. For instance, the home center channel of Hunter Douglas enabled the company to market its products to DIY customers across the globe, aiding it to possess a CAGR of around 4% till 2027.
Medium price range curtains and window blinds are anticipated to earn the key market revenue
Medium range price trends of curtain products dominate the curtains and window blinds market. The middle range products comprise prices of products in the range of USD 3 to 10 per sq. foot. Several materials, such as cotton and linen, are categorized under the middle range products. The dominance of cotton curtains will lead to the dominance of middle range products in the industry. Further, the availability of a wide range of products and several discounts offered by manufacturers to attract customers driving market demand.
Asia Pacific is anticipated to be amongst the leading regional market
The Asia Pacific market is predicted to generate huge demand by 2027. The continuous construction activities in the region to improvise the aesthetic beauty of the residential & commercial sectors will support the market growth. Moreover, the rapidly growing infrastructure has consequently resulted in high demand for infrastructural development, escalating the demand for curtains and window blinds in both commercial & residential sectors.
The curtains and window blinds market is highly competitive, and the key players involved in the industry are Hunter Douglas Inc., Hillarys, Budget Blinds, LLC, Advanced Window Blinds, Aspect Blinds, Stevens (Scotland) Ltd, Aluvert Blinds, Decora Blind Systems Ltd, Draper, Inc., Louvolite, Segablinds, Serge Ferrari, Schenker Storen AG, Resstende S.r.l., Bandalux and Franc Gardiner.